Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, November 18, 2009

Are You Fucking Depressed?

EXTRA! EXTRA! READ ALL ABOUT IT!

PHARMACEUTICAL COMPANY TURNS ANTI-DEPRESSANT DRUG
INTO LIBIDO-ENHANCER FOR WOMEN!

MEN REJOICE IN THE STREETS, BARS & BEDROOMS!
 
It amazes me how drug companies will to to any lengths of "creativity" to keep their billion dollar flops alive so that they can reap profits as much as possible. I guess it makes sense, in a sick sort of way...
 
I guess if they did it with Viagra for men, then they should be able to do it for women, too After all, I am sure there are a lot of women out there who might like to say, "Yes tonight, honey. Even though I have a headache!"
 
Just imagine how lucky all those depressed women out there must feel! Now they can be more than "just depressed", they can be "fucking depressed"!
 
I can hardly wait to see what all the contraindications on the outside of the box say (ever seen what can happen to you on Viagra? Pretty scary...): "This drug may cause headaches, dry mouth, soreness. It can lead to an increase in stubble burn, acne, heart attack, and multiple orgasms. Women with husbands with weak hearts should have their husbands consult a physician before consumption."
 
Cam
 

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Failed anti-depressant flibanserin reborn as female “Viagra”?
By Gareth Macdonald, 18-Nov-2009

Boehringer Ingelheim looks set for a significant windfall with results from Phase III trials indicating that its drug flibanserin can boost sexual desire in women, raising the prospect of a female equivalent to Pfizer’s Viagra.

The findings, reported at the appropriately named congress of the European Society for Sexual Medicine, showed that women on the drug experienced a statistically significant increase in “satisfying sexual events,” (SSE) versus the control group

In two of the main 24 week studies, Daisy and Violet, women treated with
100mg flibanserin per day reported 4.5 SSEs per month from a baseline of 2.8, while those in the placebo group increased to 3.7 SSEs from 2.7 at the start of the trial

Additionally, women involved in those trials, as well as the European Orchid study, reported a significant increase in sexual desire.

Boehringer plans to file flibanserin for regulatory approval in the next few months.

Change of indication

Like Pfizer’s Viagra, which was first trialled as a medication for cardiac disorders, flibanserin was originally developed with another indication in mind, namely as a treatment for depression.

And, although flibanserin failed as a depression therapy, in another echo of the
Viagra  experience, women involved in the trials reported an increase in sexual activity and satisfaction.

As a result, in 2002
Boehringer began investigating flibanserin as a libido booster in pre-menopausal women suffering from hypoactive Sexual Desire Disorder (HSDD), culminating in the three Phase III studies reported on Monday.

Market demand

Understandably perhaps, given both the market success of Viagra and the estimate that HSDD affects up to 25 per cent of women worldwide, the flibanserin trial results attracted a considerable amount of attention.

However whereas, rightly or wrongly, Viagra has gained a reputation as an “on demand” lifestyle drug, flibanserin’s libido boosting affects depend on a gradual build up over a number of weeks, so it may not see the same levels of demand.

Nevertheless, most observers agree that there is a significant market for a HSDD treatment, with estimates ranging from Decision Resources’ $100m a year valuation to the $3.5bn figure forecast by
BioSante Pharmaceuticals’ CEO Stephen Simes.

Sunday, August 17, 2008

GLC Community Swag: Get Yours Today!




Stefnee & Scooter designed some fabulous Globalized Love Community Swag for anyone and everyone who has the opportunity to meet other blogger friends somewhere in the real world. You already know that!

Today my order of swag arrived and I was very excited! Here is a video showing you what I ordered and how it looks. I think they will have to do a bit of tweaking to the buttons (which was supposed to be a magnet), but other than that it all looks great!

So pick up one or two items and show your support of the Globalized Love Community, and the Internet Axe Murderer's Club, PLEASE!

IGLU!

Wednesday, June 18, 2008

Shameless Marketing Plug for Improving YOUR Health

Well, here I am in the offices of YES Supplements on my third day of work. It is an interesting place, this city Houston. We haven't had the chance to go into downtown Houston to see what is there but I am finding so many things different from Japan.

The biggest differences I see are NOT the obese people, although there are just as many fat, stupid, angry people in Japan these days, believe me... and violent they are! No. The biggest difference I see is the width of the roads, the speed people travel on those roads, and the amount of large gas-guzzling vehicles that are traveling at those speeds. And the fact that I see signs like, "Criminals Beware" posted on boulevards leads me to believe that crime is MUCH higher here than back home.

The temperature is like early Japan summer, the sun is high, and although the humidity is by no means low here, it sort of feels ... almost island-like in terms of the damp breeze blowing. It is actually more comfortable here (so far) than an equivalent summer-like temperature back home. I don't know what it will be like in August, but for now, it is OK (this does not mean I will be here in August, no. I am heading to Stefnee, Kansas next on Sunday, then home to Shangri-la, Japan a week later).

Last night I went out for dinner with Khanada, Brian and Ken, the CEO of YES Supplements. We went to Outback because Khanada was craving a big hunk of protein. The guys had big steaks and a salad, she had a full rack of ribs, and I had a roast beef salad.

We talked about their business plan, how they are marketing, and most importantly that because the products they are offering are actually based on true, correct science that cannot be refuted, it is critical that we do our best to get this knowledge and product out to as many people as we possibly can WITHOUT turning it into a product that just makes money. It was so nice to see that this is NOT their goal. The CEO has been for the past 20 years in finance with big companies and he used to run with that lot and believe like they do: namely that "he who has the most things wins".

But once he came on board here and read all of the literature, the science, tested the products intensively and more, he realized that we are on a mission to seriously improve people's health through science, knowledge, and a product that continues to prove the medical industry wrong by proving all of the science is 100% correct. He was very impressed to see that we are not doing this "to make money", but that we have a higher goal, namely our mission of spreading this truth.

After so many years, critical mass is nigh at hand and rather than struggling to defend the science and the product, and proving that we aren't just another supplement, people are finding us. Doctors are actually finally seeing the truth in everything Brian talks about and writes about; and they are coming over to our side more and more with the science. Today alone we are getting $500 orders from doctors around the country who are finally tired of not being able to do anything with their mis-science, and believing in what Brian has been talking about for nearly 20 years now.

In addition to that the results are repeatable over and over again such that it shows the real life results we always talk about (I always spout on my blogs) are based on science, not opinion, and can be backed up every single time with the science, and more importantly repeatable real-life results.

With no exception.

This really excites me to see how everyone here really has a mission to bring this science to the people who want to listen to the truth. The truth really is out there... and we have it right here. This means that you, the reader, have it as well, through me here on the blogs as well as Brian's websites (see www.brianpeskin.com, and www.professornutrition.com). I plan to continue sharing all of the science, and information that Brian provides which continues to be right over and over again, so that if you wish to share in it with me, and to learn and improve your chances of having a healthier, happier, longer-living life illness-free, and especially cancer-free and heart-disease free... then at least you can.

Most supplements are based on opinion; and the mass media parrot misinformation over and over again. Often the other crap out there is produced by big companies to turn dollars, or it is by small companies who are basing their product on the misinformation, or there are lobbyists pushing a corporate cause. YES Supplements are most definitely different.

Having said all that, I am here in the office right now. If you are interested in testing out the stuff I have been talking about for years now, and want to purchase some of YES Supplements' Parent Essential Oils for yourself, just call.

Call toll free 1-866 937-1124 and ask for Scott. He is sitting at the desk next to me taking call after call for product orders while I am doing other related-work.

If you call in today (or anytime, to be honest - I am not going to rush you), you can get a month's supply of Parent Essential Oils for $32.00 plus shipping. If you order three bottles (three months) or less, shipping is $7.75 total (in the USA).

Regular full retail price if you order straight off the web is $49.95 but if you call in, I can make sure that you get them for only $32.00 plus shipping! Just mention my name to Scott, OK?

Oh, and if anybody wants to purchase Brian's phenomenal books "The Hidden Story of Cancer" @ $39.95 + $5.95 shipping in the USA (via USPS), or "The 24-Hour Diet" plus a 50 minute audio CD @ $39.95 + $5.95 Shipping in the USA (via USPS)  you can get them online through Pinnacle Press on Brian's site which is www.brianpeskin.com. Or you can call Khanada's sister, Annette, who works at Pinnacle Press and talk to a wonderful live human being with your questions, and order information. You can call Annette toll free @ 1-800 456-9941.

There. I just had to get my marketing push in....

I told you that if I had something profound to share I would. And I do. So I am.

Get health... and stay healthy!!

I love you!

Cam

Friday, February 29, 2008

Biz Talk: "Why the presidential candidates flunked the email test"

http://www.imediaconnection.com/printpage/printpage.aspx?id=18458
In any venture, whether it be business, politics, government, whatever, the proper use of marketing tools is essential. Email is probably the single best way to reach out to nearly everyone on the planet who is wired into the Internet.

Marketers know this, but do they know how to maximize their potential returns (ROI) utilizing this high-powered marketing tool? It seems like the marketing teams for the U.S. presidential candidates could use a few basic pointers.

For those of you interested in learning how to improve your return on investment in marketing (SOHOs, private business owners, small, medium, even big-business readers here), take a look at this independent study which takes standard business e-mail marketing tactics as a benchmark and compares the email campaigns of Obama, Clinton, Romney, McCain, Edwards and Huckabee to see how they measure up.

All of the candidates fail to make the grade.

Don't be a failure in your email marketing campaigns. Take a few minutes to read this article (set to printer friendly page to reduce your click-thru time) and see if you can improve your own returns.

I love you!

Cam